Diane's Blog

This is Part 2 of a 2-part blog.

To return to Part 1, please follow this link: The Frustrated Esthetician: Pro Products Sold Online (part 1)

If we can briefly step out of our role as an Esthetician who is frustrated with online sales of professional skin care products by manufacturers, and -- just for a moment -- step into the minds of manufacturers who are watching their products be abused and misrepresented, it might make sense that the way to protect their company and their...

In this blog, I am going to talk about the frustration felt by Licensed Estheticians toward Professional skin care product manufacturers who sell their products online from their website. First of all, let me say that I too feel frustrated about that, but I do understand why some companies ultimately made that choice. Personally, I feel even more frustrated about Estheticians selling their products online to the public but I will get to that later. 

Just so you know...

This is the third part in a series of three.

To begin with part 1, please follow this link: Job Application Success (pt 1)

As mentioned in Part 1, every online application looks the same. Same format, same font, similar information. Monotonous. No way to standout. As I pointed out in Part 2, if there is a Cover Letter, you can bet that document will be read in its entirety.

So let’s assume the Cover Letter gets the attention of the employer, and now they move on to your...

This is the second part in a series of three.

To read part 1, please follow this link: Job Application Success (pt 1)

THE COVER LETTER

This is the most important tool in your job application tool kit. DO NOT skip this step! 

What is a Cover Letter?

The Cover Letter is magic. It’s great for the employer and great for the prospective employee. As applications come in, those with a Cover Letter will be noticed quickly. Whereas a form application might be skimmed or may...

In addition to my career in esthetics, I also manage a condo in Poipu Kauai that my family has owned for over three decades. I am on the Board of Directors there and we just completed the lengthy process of hiring a person to replace our outgoing General Manager. It has been my job as Secretary of the Board to sort through the applications and decide which candidates to send through to the official interview process. We received over 100 online applications from all over the country so...

Below is an excerpt from my book The Heart of Esthetics: Creating Loyal Clients & Achieving Financial Success. This is a personal development tool that can be applied to any endeavor you are considering; it is not limited to the esthetics business.

Fear is an important aspect of life, and it is not always a bad thing. Sometimes fear protects us from danger and in that case, it is for our own good. However, fear can also stop us when we are not in danger. 

...

The first time a client calls, texts, emails or
walks into an Esthetician’s business…

A relationship has begun.

We are in a personal service business...

And by “personal,” I don’t mean people you may encounter as they walk into your business, or those you might chat with as you complete a transaction during a purchase. I mean this is a hands-on, face-to-face (and sometimes face-to-other-body-parts, depending upon which esthetics services you...

Have you figured out that there is a gap between what our Esthetician program taught us and what we really need to know to become financially successful in the Real World of Esthetics?

The job of our esthetics training program is to teach us esthetics skills and to prepare us to pass our state licensing exam. The schools are not prepared to teach us about what I like to call the “Psychology of Esthetics” which includes topics such as why people choose one...