Diane's Blog

This is the question I have been asked most frequently over the years when I am speaking at a trade show. It may appear to be the obvious question for Estheticians trying to build their esthetics business, but it is not the question that will lead an Esthetician to financial success.

To answer the "How do I acquire new clients?" question, here's a simple answer: Give your services away for free. You know people will show up  And they will likely keep coming back for more free stuff. But...