Diane's Blog

Spa Owners, you are single-handedly sabotaging your own financial success and the financial success of your Estheticians if you do this to your Estheticians. (I can practically hear thousands of Estheticians who are reading this nodding their head in agreement right now!)

One of the biggest financial mistakes I see spa owners make is not allowing extra time before and after a new client’s first appointment. Instead, they have their Estheticians running from client...

This is the question I have been asked most frequently over the years when I am speaking at a trade show. It may appear to be the obvious question for Estheticians trying to build their esthetics business, but it is not the question that will lead an Esthetician to financial success.

To answer the "How do I acquire new clients?" question, here's a simple answer: Give your services away for free. You know people will show up  And they will likely keep coming back for more free stuff. But...