Diane's Blog

This is Part 2 of a 2-part blog.

To return to Part 1, please follow this link: The Frustrated Esthetician: Pro Products Sold Online (part 1)

If we can briefly step out of our role as an Esthetician who is frustrated with online sales of professional skin care products by manufacturers, and -- just for a moment -- step into the minds of manufacturers who are watching their products be abused and misrepresented, it might make sense that the way to protect their company and their...

In this blog, I am going to talk about the frustration felt by Licensed Estheticians toward Professional skin care product manufacturers who sell their products online from their website. First of all, let me say that I too feel frustrated about that, but I do understand why some companies ultimately made that choice. Personally, I feel even more frustrated about Estheticians selling their products online to the public but I will get to that later. 

Just so you know...

Most seasoned Estheticians have seen enough back acne to recognize that often the culprit is the client's use of hair conditioner. The whole point of conditioner is to coat the hair, and that is not necessarily limited to the hair on the head. Humans have vellus hair on every part of their body except palms of hands and soles of feet. When hair conditioner runs down the client's back, it coats the vellus hair. To make matters worse, the back is a hard-to-reach area so proper cleansing...

This is the third part in a series of three.

To begin with part 1, please follow this link: Job Application Success (pt 1)

As mentioned in Part 1, every online application looks the same. Same format, same font, similar information. Monotonous. No way to standout. As I pointed out in Part 2, if there is a Cover Letter, you can bet that document will be read in its entirety.

So let’s assume the Cover Letter gets the attention of the employer, and now they move on to your...

This is the second part in a series of three.

To read part 1, please follow this link: Job Application Success (pt 1)

THE COVER LETTER

This is the most important tool in your job application tool kit. DO NOT skip this step! 

What is a Cover Letter?

The Cover Letter is magic. It’s great for the employer and great for the prospective employee. As applications come in, those with a Cover Letter will be noticed quickly. Whereas a form application might be skimmed or may...

In addition to my career in esthetics, I also manage a condo in Poipu Kauai that my family has owned for over three decades. I am on the Board of Directors there and we just completed the lengthy process of hiring a person to replace our outgoing General Manager. It has been my job as Secretary of the Board to sort through the applications and decide which candidates to send through to the official interview process. We received over 100 online applications from all over the country so...

Are you working too hard and therefore suffering from burnout? Or are you just plain bored with your esthetics career? Well, I have struggled with both of those scenarios. I have been in the esthetics business for 25 years, and I feel like I've done everything there is for me to do in this business. And then this happened...

I ran away from home. Here's the story:  

When I was offered the position at The Club at Morningside in Rancho Mirage, my immediate reaction was “No...

Spa Owners, you are single-handedly sabotaging your own financial success and the financial success of your Estheticians if you do this to your Estheticians. (I can practically hear thousands of Estheticians who are reading this nodding their head in agreement right now!)

One of the biggest financial mistakes I see spa owners make is not allowing extra time before and after a new client’s first appointment. Instead, they have their Estheticians running from client...

You can assess the quality of an Esthetician’s training, knowledge, and expertise by way of his or her intake process. So if there is no intake process, well, that’s just a huge red flag.

(Note: I am going to use the pronoun "her" but this applies to men, women, etc.)

As Estheticians, our ammunition is our training and the endless opportunities for continuing education. Anyone who has ever had a facial by a really well-trained and licensed Esthetician knows that our intake...

This is the question I have been asked most frequently over the years when I am speaking at a trade show. It may appear to be the obvious question for Estheticians trying to build their esthetics business, but it is not the question that will lead an Esthetician to financial success.

To answer the "How do I acquire new clients?" question, here's a simple answer: Give your services away for free. You know people will show up  And they will likely keep coming back for more free stuff. But...