Diane's Blog

There is a message in the Barbie movie that I think Estheticians should hear. Whether or not the message resonates with you may depend on your age and gender, but the point is that it might help you understand -- and therefore better serve -- many of your female clients.

The Heart of Esthetics (book)

Notes from Your Fairy Godmother (book)

I have just returned from a couple of glorious weeks at my favorite place in the world, the island of Kauai. It is the place where I can settle my energy and do all the things I know are good for me. For example, I ground myself by regularly taking my shoes off and walking barefoot in the sand, the ocean and the grass. (If you have read my book The Heart of Esthetics, you know how important grounding is.)

I meditate, I talk to the egrets and chickens that I frequently encounter,...

 I am grounded, centered and present.

Toxic people are something we all have to deal with. It's part of doing business and part of being alive. And while we can't control other people's behavior, we can certainly control how we handle it.

Of course, cutting off toxic clients is one way to deal with it, and sometimes that is the only choice. That works especially well if you have an abundance of clients, so losing a few won't impact you financially. However, if you understand how...

Below is an excerpt from my book The Heart of Esthetics: Creating Loyal Clients & Achieving Financial Success. This is a personal development tool that can be applied to any endeavor you are considering; it is not limited to the esthetics business.

Fear is an important aspect of life, and it is not always a bad thing. Sometimes fear protects us from danger and in that case, it is for our own good. However, fear can also stop us when we are not in danger. 

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3 THINGS TO CONSIDER

Being an Esthetician is an exciting and fun career, and it definitely never gets boring because esthetics regularly reinvents itself. This is why licensed Estheticians must make continuing education a priority, even if their state license does not require it. This career involves active products and electrical machines, so it's a place where lack of proper education can harm people and ultimately ruin an Esthetician's career. So taking the proper steps from the very...

Let me begin by asking: Does anybody recall a time when two CA esthetics trade shows were held on the same days? ICES Long Beach and F&B San Jose are both being held this weekend, August 21-22. In my 23 years of attending trade shows, I can't remember when that has ever happened. So the vendors had to choose between shows? Or send separate crews to staff their booth at each show? Interesting. And weird. 

Because a lot of CA Estheticians will be attending one of these trade...

Spa Owners, this one's for you.

You may be sabotaging your Esthetics department without realizing it! 

Scattered throughout my new book The Heart of Esthetics: Creating Loyal Clients & Achieving Financial Success are what I am calling "Notes to Spa Owners" which are gems I have picked up throughout my years of consulting.

Most self-employed Estheticians figured this out long ago, however spa owners who aren't Estheticians may not realize that they are inadvertently sabotaging the...

You will read in the 2nd edition of my book, The Heart of Esthetics: Creating Loyal Clients & Achieving Financial Success (2022), that my reason for going to Esthetician school was not actually to have a career as an Esthetician. My actual goal was to open a Women's Wellness Center and I thought getting my Esthetician license was the best way to begin that journey.

My original plan was to open a day spa and work in the treatment room full-time until I could afford to hire another...

We all have business cards, of course, but is yours doing its job? Its job is much more than to provide your name and phone number. Heck, you could scribble that on a Post-it note and save the time and money necessary to have business cards printed. The job of the business card is to tell your story.  

Below is an excerpt from my new book "The Heart of Esthetics: Creating Loyal Clients & Achieving Financial Success" (2nd edition, 2022). It is included in Chapter 6...

(Okay...that was to make you laugh. Don't worry, you won't suck!)

Your dreams can come true in 2022. So don't be afraid to start something new... or something different. To help you do that, here is everything you need to know about what's inside The Heart of Esthetics book (2022 version).

(Es-the-tish-uhn) n.

• A person skilled in the art of skin care treatments; facials, waxing; well-versed in the subject of skin care and maintenance.
• A smart individual who has...